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Getting a “handle” On Your Seasonal Pass Programs
October 6th, 2006 - Miami, Florida, USA
Imagine selling thousands of Season Passes with no way to accurately track attendance, prevent unauthorized usage, or identify if marketing campaigns are reaching target audiences. These were a few of the issues concerning Martin’s Fantasy Island, a family orientated theme park just outside the Niagara Falls / Buffalo, NY area. Fortunately, a visit to the 2005 IAAPA Expo Exhibit Hall presented the solution – BioParkPass from Plasco ID.
Installed in May 2006, this solution revolutionized the way Martin’s Fantasy Island monitors park usage of its Season Pass program. Participants register during the Season Pass purchase process, receive a memorabilia season pass with the park information, which is personalized with their picture and name. During the enrollment process their hand is scanned for future pass verification and all the data is stored into the BioParkPass database. At the park entrance, a kiosk was designed with a light and buzzer. When a patron enters the park they swipe their season pass and place their hand in a reader. The hand is then verified and within seconds the system allows or denies entry based on their pass status, providing 100% verification of the season pass holder and eliminating unauthorized pass holder usage.
“We feel the BioParkPass system will be a great addition that will really improve our season pass holders experience and should eliminate our major concern of the wrong individual using a pass” say Mike McGuire, Marketing Manager for Martin’s Fantasy Island. “The installation process went very smoothly, their service has been excellent, and we’ve had no program problems.”
The BioParkPass software also provides park management the flexibility to promote and accurately permit park access to a wide range of user-definable pass types (Weekday, Weekend, Afternoon, Holidays, Special Events, etc.). This feature, when used in conjunction with the built-in Reports function, can quickly provide feedback on the success rate of marketing campaigns targeted at specific groups or special events.
BioParkPass is a versatile and expandable system that will easily integrate into your park, resort or entertainment operation. For additional information on BioParkPass, contact Plasco ID toll-free at 888-457-5272 or visit the BioParkPass website at: www.bioparkpass.com.
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